Case Study: Kwantum Institute achieves faster, interactive survey analysis and higher customer satisfaction with Tableau Software

Tableau Enables More Efficient, Effective Survey Analysis for Market Research Firm

Kwantum Institute is a boutique market research firm serving major global automakers. Its Excel- and VBA-based survey analysis produced long, static reports that were time-consuming to create, hard for clients to use, and unable to deliver interactive, real-time insight from its massive ChoiceMonitor database.

Kwantum deployed Tableau to connect directly to its large database and publish interactive, browser-based dashboards. The move replaced hundreds of pages of static reports with 21 concise dashboards, sped delivery, let clients explore real-time results, freed analysts to focus on conclusions, and measurably increased customer satisfaction.