Case Study: Predicta Brazil achieves rapid analytics, improved report quality and 70% more developer productivity with Tableau Software

Tableau Delivers Rapid Analytics and Reporting for Marketing Automation Application

Predicta, founded in 1999, is an online marketing intelligence firm offering an ad-serving platform and web analytics suite. The company faced a bottleneck where developers spent excessive time building filters, drill-downs and graphs into product interfaces, and analysts relied on IT for technical visualizations—slowing time to market and hurting customer satisfaction.

By adopting Tableau as its primary analysis and reporting tool, Predicta freed developers to spend 70% more time on new features while analysts and customers can quickly build and customize visualizations themselves with a drag-and-drop interface. Reports that once took two weeks are now completed in hours, producing richer, more interpretable outputs, higher report quality and faster time to market.

Predicta Brazil

Phillip Klien

Predicta Brazil