Case Study: Sysco achieves greater customer self-service and a 46% increase in customer-placed orders with Tableau Software

Sysco LABS leverages customer behavior insights to help field reps transition customers to self-service

Sysco, the global food service supplier, needed a better way to understand customer ordering behavior and support its shift from sales-assisted ordering to self-service through Sysco Shop. To do that, Sysco LABS used Tableau to bring together order data from multiple systems and give sales reps clearer visibility into which customers were using the e-commerce platform, where they needed help, and how to guide them more effectively.

Tableau helped Sysco LABS build sales-facing dashboards, customer analytics, and training programs that improved adoption across the organization. The result was stronger customer self-service and faster, more personalized account management, with over 70% of e-commerce orders placed directly by customers and a 46% gain in customer-placed orders within one month of U.S. deployment.

Sysco

Megan Oertel

Director of Product Analytics