Case Study: BluTV achieves data-driven content decisions and increased subscriptions with Tableau Software

Streaming service, BluTV, understands viewing habits to inform content decisions

BluTV, Turkey’s leading subscription video-on-demand service founded in 2016, needed faster, more reliable analytics than weekly Excel and Google Analytics reports could provide. Manual reporting and data siloes left insights outdated, limiting the company’s ability to understand viewer behavior, optimize free-trial conversions, prevent churn, and make informed content decisions.

By deploying Tableau to centralize data from HIVE/Hadoop, Google Analytics, Amazon Redshift and other sources, BluTV created interactive, always-available visualizations accessible to non-technical users. That near real-time visibility broke down silos and revealed viewing and conversion patterns used to shape marketing, scheduling and content commissioning—boosting subscription conversions, reducing churn, and aligning premieres and production plans with audience habits to increase engagement and lifetime value.

BluTV

Ezgi Cetiner

Business Intelligence