Case Study: Stardoll achieves rapid, self-service business analytics—cutting report time from days to minutes—with Tableau Software

Stardoll Makes Business Analytics and Intelligence Fast, Fashionable, and Available to All

Stardoll, the world’s largest online fashion and dress-up community with over 206 million users, needed faster, more accurate insight into who its members are, what they do, and where they come from. Rapid growth had outpaced the company’s spreadsheet- and developer-driven reporting process, which could take days and delivered stale data that hampered timely decision making and expansion into new audiences and geographies.

By deploying Tableau Desktop and Tableau Server, Stardoll established self-service visual analytics that went live in minutes and enabled business teams to build interactive, map-based reports without developer support. The move cut reporting time from days to minutes, improved real-time collaboration and operational decisions (including targeting new regions like Brazil), and helped the company adapt services and increase revenues.

Stardoll

Per Strid

Stardoll