Case Study: Soundtrack Your Brand turns big data into music and accelerates analytics with Tableau Software

Spotify-backed Soundtrack Your Brand turns big data into music

Soundtrack Your Brand, a Spotify‑founded company that delivers music and playback solutions for stores and restaurants, needed a more agile way to turn its large, cloud‑based datasets into actionable insights. Head of BI Björn Idén had been using traditional, heavyweight BI tools and wanted faster, more collaborative analysis of millions of rows of data stored in Google BigQuery.

The team adopted Tableau Desktop and Tableau Online, using Tableau’s native BigQuery connector to share interactive workbooks with the business. Analysts can now work on an “open canvas,” iterate alongside stakeholders, answer questions far faster, and drive greater curiosity, innovation, and operational agility across the company.

Soundtrack Your Brand

Carl Almgren

CTO