Case Study: Specialized scales global sales reporting and slashes report prep time with Tableau Online (Tableau Software)

Specialized chooses Tableau Online to quickly and securely scale up global sales reporting

Specialized Bicycle Components, a global leader in bikes and cycling gear, faced a scaling challenge: sales and finance teams relied on decentralized, static Excel reports that were slow to produce and hard to manage across satellite offices in Europe, Asia, Latin America and Australia. Analysts spent up to a day creating weekly reports, and the company needed to reduce IT overhead while enabling centralized authentication and row‑level security to support broader self‑service analytics.

Specialized moved to Tableau Online, scaling from a handful of licenses to 80 and eliminating on‑premises Tableau infrastructure. The cloud solution enabled automatic upgrades, easier security enhancements, and rapid adoption across teams and continents—cutting weekly report creation from one day to under an hour, expanding BI use beyond sales and finance, and freeing IT to focus on other priorities.

Specialized

Dana Greenlaw

Analytics Manager