Case Study: SMU achieves faster, democratized data-driven decision-making with Tableau Software

SMU "Radical change comes in informed decision-making"

SMU, a major retailer, faced the challenge of turning complex, IT-dependent data into fast, actionable decisions across merchandising, supply and store operations. Business users were hesitant to adopt new software, and the company needed a way to democratize analytics so non-technical teams and suppliers could participate in decision-making.

By deploying Tableau, SMU created easy-to-use analytical modules and interactive visualizations that surface KPIs and executable actions for areas like supply, layout, category management, inventory and customer demographics. The result: faster changes from one meeting to the next, greater internal credibility, stronger collaboration with suppliers, and a culture shift toward informed, data-driven decisions.

SMU

Fernando Betteley

Manager Of Business Intelligence