Case Study: SIGMA Marketing Insights achieves 75% faster data discovery and faster client insights with Tableau Software

SIGMA Marketing Insights Makes Discoveries Faster and Clients Happier Using Tableau

SIGMA Marketing Insights, a platform and integrated marketing services firm, struggled with slow analytics turnaround: data discovery and insight delivery often took weeks or months, and results were delivered in static, hard-to-use formats while customers asked for self-service access to their data.

By embedding Tableau Server dashboards into its mi-Link portal, using Trusted Tickets and targeted training, SIGMA enabled interactive, self-service analytics. The change cut data discovery time by about 75%, turned weeks-long projects into days, created an “always on” client experience, strengthened customer relationships, and improved the company’s ability to win and serve new clients.

SIGMA Marketing Insights

Andrew Lucyszyn

SIGMA Marketing Insights