Case Study: SIAM KUBOTA achieves real-time analytics, half‑day daily time savings, and accelerated IoT innovation with Tableau Software

SIAM KUBOTA adds new dimensions to data analysis and unlocks opportunities in IoT

SIAM KUBOTA Corporation, one of Thailand’s largest manufacturers of construction and farming equipment with an active R&D arm in agricultural technology, needed faster, easier analytics to replace time‑consuming spreadsheets and manually updated dashboards. The company wanted to scale data-driven use cases—especially IoT‑based farm monitoring—but building and updating visualizations took hours and relied on specialist developers.

SIAM KUBOTA deployed Tableau (moving from Server to Tableau Online), automating dashboards and providing real‑time access so stakeholders can self‑serve insights. Within six months about 200 employees were using Tableau (80 creating visualizations), a COVID‑19 dashboard cut reporting time by roughly four hours a day, programmers were freed to focus on data collection, and the company accelerated IoT innovation while improving sales forecasting, manufacturing monitoring, and risk management.

SIAM KUBOTA

Methee Srisupundit

Senior Information Technology Department Manager