Case Study: Shopitize achieves real-time, actionable retail intelligence with Tableau Software

Shopitize delivers real-time retail intelligence with Tableau

Shopitize is a UK mobile app that turns photographed shopping receipts into cashback for consumers while delivering retailer-agnostic retail intelligence to brand partners such as Kellogg’s and Danone. The company amassed large, complex datasets (demographics, in-store transactions, outlets) but relied on spreadsheets and manual processes that took days to produce analyses and didn’t present clear, shareable visual insights—slowing campaign development and limiting fast market testing.

By deploying Tableau Desktop and Tableau Server, Shopitize created interactive dashboards (Retailer Watch, Retail Reconnaissance) that provide a real-time, 360° view of shopper baskets and sentiment. Reports that once took days now render in minutes, nontechnical staff rapidly build dashboards, and brand partners get immediate, actionable insights (for example, distinct male/female buying patterns) to optimize promotions, improve stock and marketing ROI, and accelerate new service offerings.

Shopitize

Roger Pubill

Campaign Performance Manager