Case Study: Seera Group achieves 10% lower customer acquisition cost and $1M in 6 months with Tableau Software

Seera Group empowers users to self-serve analytics in Tableau with Slack integration

Seera Group, the Middle East’s leading travel and tourism company, faced growing data fragmentation as it expanded: more than 20 disparate sources (Hive, SQL, Google Analytics, spreadsheets) led to inconsistent reporting and heavy manual work. After rebranding and an IT restructure, leadership prioritized making data integral to operations and needed a scalable, easy-to-use analytics platform.

Seera built a cloud-based AWS data lake and adopted Tableau as the single analytics hub, hosting Tableau Server on AWS and integrating dashboards into Slack via a Python chatbot for fast self-service. The change automated reporting, saved the marketing team hundreds of hours a month, cut customer acquisition cost by 10% (over $1M saved in six months), and delivered widespread adoption across the online business.

Seera Group

Louise Blake

Vp Data