Case Study: Mercado Libre achieves a data-driven culture with Tableau Software

Robust upskilling program empowers transformation to a data culture at e-commerce leader Mercado Libre

Mercado Libre, the Latin American e-commerce leader, needed to scale its analytics capabilities as the company grew rapidly and its data requests became too centralized to manage efficiently. Using Tableau Software, Mercado Libre faced the challenge of building a true data culture across more than 30,000 employees while helping business teams become more self-sufficient with analytics.

Tableau Software helped Mercado Libre implement a hybrid training and enablement program that combined self-paced and instructor-led learning, plus a Data Culture team and certification paths for “Data Champions.” The result was a 5x increase in Tableau adoption over two years, with 12,000 active users, 9,400 data sources, and 9,500 workbooks, helping the company scale data literacy alongside growth.

Mercado

Adrián Quilis

Senior Director of Data & Analytics