Case Study: RedMart cuts analytics time by 70–80% and gains real-time insights with Tableau Software

RedMart cuts analytics time by 70-80 percent with Tableau & Amazon Redshift

RedMart is a Singapore‑based online grocery marketplace that delivers tens of thousands of items to customers seven days a week. To support its mission of saving shoppers time and money, the company needed fast, actionable insight into inventory, customer behavior, pricing and promotions, but faced siloed data, a limited SaaS BI tool, and slow IT‑driven reports that left answers stale and teams resorting to error‑prone Excel analyses.

RedMart deployed Tableau with Amazon Redshift, integrating fulfillment, warehouse, web, and other data sources and rolling out self‑service dashboards in about a month. The change gave departments real‑time visibility and the ability to explore data themselves, cutting analysis and report effort by roughly 70–80% and reducing report creation from days to hours, while freeing the BI team for strategic work and fostering a data‑driven culture that improved operations and customer service.

RedMart

Rajesh Lingappa

Chief Technology Officer