Case Study: REA Group achieves marketing data democratization and faster decision-making with Tableau Software

REA Group brings marketing data to the masses

REA Group, operator of Australia’s leading residential and commercial property sites including realestate.com.au, faced a bottlenecked BI workflow and a need to make marketing and consumer data easily understandable and actionable across the business. The challenge was to decentralize access so stakeholders who best understand the business could see, interpret and act on real-time data aligned to company goals.

REA implemented Tableau and Tableau Server, integrating live dashboards on office screens and into its internal community portal with controlled permissions, BI-led training, and a cross-company reporting guild. The result: reduced reliance on a small reporting team, empowered marketing teams and executives with a single source of truth for faster decisions, greater engagement with analytics, and growing adoption of Tableau across the business.

REA Group

Stacy Sterling

Marketing Analytics Manager