Case Study: PUBG Corporation achieves real-time, data-driven decisions and faster issue resolution with Tableau Software

PUBG Corporation Implements Real-Time Data-Based Decision Making with Tableau

PUBG Corporation, the studio behind the global hit PlayerUnknown’s Battlegrounds, experienced explosive growth that created massive volumes of game, business and marketing data and overwhelmed traditional spreadsheet-based processes. The company needed a scalable, real-time analytics solution to monitor server and gameplay performance, surface regional KPIs, and speed up detection and resolution of service issues across a global organization.

By adopting Tableau—integrated with on-prem systems, Amazon Redshift and MariaDB—PUBG created over 100 indicators and easy-to-use dashboards that deliver real-time insights and support ad-hoc analysis. The platform put petabytes of data into a simple browser interface, drove daily dashboard use across teams (about 80% of business and marketing staff), reduced time to detect and fix problems, saved time and money, and helped boost KPIs such as sales and profits while enabling company-wide data-driven decisions.

PUBG Corporation

Minsu Jang

Data Analytics General Manager