Case Study: Pruksa achieves increased sales and faster, smarter construction reporting with Tableau Software

Pruksa taps on Tableau to help customers home in on the right house

Pruksa, Thailand’s largest real estate developer with projects across Asia, faced challenges turning showroom interest into sales and managing construction at scale. Traditional, manual processes left data slow, inconsistent and unusable—customers often visited but didn’t buy because they weren’t shown the right properties, site progress reporting was time-consuming, and defect handling relied on slow, manual categorization.

By deploying Tableau and machine‑learning models, Pruksa now organizes customer profiles to match buyers with the right projects, analyzes drone and site data for faster progress reporting, and uses image-based AI to classify and learn from defects. The result: higher sales from better customer‑property matches, reduced time and manual labor in construction reporting, improved construction quality through defect analysis, and more real‑time, consistent data for decision making.

Pruksa

Nassal Leehard

Head of Data