Case Study: De Bijenkorf achieves unified business data and deeper customer insights with Tableau Software

Premium retailer de Bijenkorf unifies business data and unlocks new customer insights with Tableau

De Bijenkorf is a premium Dutch department store chain with a growing e‑commerce business. Rapid online growth produced large volumes of disparate data, often managed in multiple conflicting Excel files and legacy tools, which made it hard to get reliable, timely insights and slowed decision‑making.

To fix this, the company consolidated online data into a central warehouse and adopted Tableau for visualization and analytics, creating a single source of truth. Tableau spread to 10 departments and 150+ daily users, enabling self‑service analytics, faster insights into buyer behavior, better‑timed promotions aligned with sales trends, shorter meetings, and more consistent reporting.

De Bijenkorf

Maarten Schuit

Team Lead Data Engineers