Case Study: True Digital Group achieves 50% faster sales cycle and boosts revenue with Tableau Software

Powered by data analytics, True Digital speeds up sales cycle by 50% to lift revenue

True Digital Group, the digital arm of Thailand’s True Corporation serving millions of customers, faced the challenge of turning vast, complex datasets into customized, actionable insights for each client. Relying on static slides and long presentation cycles made it hard to communicate advanced analytics and slowed sales and decision-making across engagements.

Head of Analytics Tibadee Suraswadi deployed Tableau, building standard templates that could be customized at scale and replacing presentations with interactive workshops where clients explored data live. The result: a 50% faster sales cycle, higher productivity from more meaningful, collaborative discussions, stronger client relationships, and a clear lift in revenue as clients began adopting Tableau themselves.

True Digital Group

Tibadee Suraswadi

Head of Analytics Solutions, Analytics Business