Case Study: Apoteket achieves increased promotion success and cost reductions with Tableau Software

Pharmaceutical retailer, Apoteket, crafts retail strategy and increases promotion success with Tableau

Apoteket, Sweden’s state‑owned pharmacy retailer with 3,200 employees and 390 stores, faced fragmented, locally stored data and no standard analytics platform. This made it hard to track partner promotions, led to missed insights and costly errors, and left the BI team overloaded with reporting requests instead of strategic work.

Apoteket implemented Tableau with help from reseller Advectas, rolling out Desktop and Server licenses to enable self‑service analytics and shared dashboards. Marketing and sales now monitor promotions and store performance in near real time, boosting promotional effectiveness, cutting costs, preventing errors, strengthening partner relationships, and freeing the BI team to focus on higher‑value analysis.

Apoteket

Mats Malhammer

Business Intelligence Architect