Case Study: Pandora achieves increased revenue and stronger relationships with Tableau Software

Pandora Opens the Box on Data for Improved Revenue and Relationships

Pandora, the leading internet radio service with roughly 200 million listeners, needed to turn its vast listener and advertiser data into faster, company‑wide insights. Data lived in silos and only a few people could query it, leaving analysts running reports instead of doing higher‑value work and limiting data‑driven decision making as the company rapidly grew.

Pandora deployed Tableau (50 Desktop and 220 Server users) to centralize access and enable self‑service visualizations — including a Salesforce connector for ad data — across marketing, finance, sales, HR and IT. The result: quicker revenue and regional analysis, more granular, zip‑code targeting for advertisers, heat maps that strengthen artist relationships and tour planning, and freed analysts and executives who now rely on Tableau for faster, actionable insight.

Pandora

Richard Rothschild

Vice President of Enterprise, Information Services