Case Study: Oneflare achieves 270% revenue growth and 81% higher sales per rep with Tableau Software

Oneflare leverages a single source of truth to increase sales revenue by 270%

Oneflare is an Australian start‑up that connects customers to businesses across 300 service categories. As it scaled, the company struggled with fragmented data across many platforms, making accurate forecasting and reporting difficult and putting heavy demand on its Insights team. Oneflare needed a single source of truth to align teams around KPIs and enable faster, data‑driven decisions.

By consolidating roughly 130 data sources into Tableau and building 205 custom workbooks, Oneflare created a unified analytics platform with gamified sales dashboards and granular campaign views. The change cut reporting time (saving about one day per week) and commission calculations (about 300 hours per year), boosted sales volume per rep by 81%, and helped drive a 270% increase in revenue tied to activity‑based decisions like hiring and marketing investments.

Oneflare

Marco Maizener

Head of Insights