Case Study: Nokia achieves faster, actionable insights and self-service analytics with Tableau Software

Nokia - Customer Success Story

Nokia, a global leader in mobile phones and telecom networks, faced the challenge of making sense of vast, fragmented data spread across multiple systems and Excel files. Lee Feinberg, Senior Manager of Decision Planning and Visualizations, sought a faster, more flexible alternative to Excel and PowerPoint so teams could explore large datasets, spot unexpected trends, and make data-driven decisions.

Nokia rolled out Tableau gradually—starting with a small Desktop pilot, then adding Tableau Server, using extracts for large datasets and blending database and Excel sources—while partnering with IT and securing executive sponsorship. The result was a cultural shift to self-service analysis: teams now produce and request Tableau reports, surface weekly “aha” insights about device use and customer behavior, share findings faster, and better understand how to retain customers, even if exact time and cost savings remain unquantified.

Nokia

Lee Feinberg

Desicion Planning and Visualizations