Case Study: Nissan achieves enterprise-wide analytics adoption and multi-million-dollar savings with Tableau Software

Nissan builds an enterprise data culture with Tableau, democratizing analysis across the globe and with every dealer location

Nissan, a global automotive technology company, faced market shifts and an overwhelming “sea of spreadsheets” that made it hard to use data strategically and stay relevant to customers. Legacy processes and behaviors created friction between business and IT, and the company needed a way to scale analytics, improve decision‑making, and break down silos across plants, dealerships and affiliates.

By adopting Tableau and Tableau Blueprint, Nissan built an enterprise data culture—reworking roles and support, enforcing data management and certification, and promoting citizen development—to democratize analysis at every dealer and across lines of business. The visual analytics platform now tracks sales, production, deliveries and customer interactions, anticipates maintenance to reduce warranty claims, delivered multi‑million dollar savings, and created global unity around a single data context.

Nissan

Danielle Beringer

Regional Data Officer