Case Study: National Motor Club achieves company-wide insights and six-figure cost savings with Tableau Software

National Motor Club Gains Insight Across the Company

National Motor Club, a nationwide provider of emergency roadside assistance serving hundreds of thousands of members, needed faster, company‑wide insight to reduce costs and improve service. Previously reliant on IT and restrictive reporting tools, the company struggled to quickly identify geographic “hot spots,” surface outliers in call‑center and membership data, and perform exploratory analysis during projects like data conversions and compensation planning.

They deployed Tableau desktop and server on top of SQL Server, refreshing phone‑switch data every 15 minutes and putting visual analytics into the hands of frontline staff, managers and executives. Using mapping, drag‑and‑drop exploration and published workbooks, they quickly pinpointed high‑volume areas, targeted better service providers, validated data conversions and ran “what‑if” scenarios—cutting analysis time from days or weeks to minutes and producing cost savings measured in the hundreds of thousands of dollars while improving service and driving broad organizational adoption.

National Motor Club

Matt Krzysiak

Chief Operating Officer