Case Study: MYTOYS Group achieves 20% IT cost savings and self-service analytics with Tableau Software

MYTOYS Group reduces IT costs by 20%, enabling employees with self-service analytics

MYTOYS Group, a 1,500‑employee retailer running web stores in German, English and Russian plus 14 German stores, struggled with a traditional BI setup where departments relied on static, manually prepared reports. That caused slow responses to questions, limited flexibility for procurement, marketing, logistics and customer support, and a heavy burden of routine report work on the IT team.

In 2016 MYTOYS adopted Tableau to enable self‑service analytics on combined data (Oracle Exadata, ERP, web stores and external sources), giving departments direct, interactive access to KPIs and drill‑downs. The change freed IT for strategic projects, created a single source of truth, improved forecasting and decision‑making, and cut BI‑related IT costs by roughly 20% while the company expands the platform company‑wide.

myToys

Steffen Heilmann

Head of IT