Case Study: Japanese media evaluation company truestar completes months of analysis in weeks with Tableau Software

Months of work accomplished in weeks at truestar

Truestar is a Japanese media-evaluation firm that helps businesses assess the quality and cost of advertising. The company struggled with slow, labor-intensive workflows—collecting, processing, aggregating and visualizing large volumes of sales, financial and survey (brand-tracking) data—which left little time for the core analytical tasks and made complex projects take one to two months.

After adopting Tableau, Truestar dramatically increased the quality, quantity and speed of its analyses, cutting work that once took months down to weeks (often from 1–2 months to 1–2 weeks). The faster, more flexible reporting freed analysts to focus on diagnosing issues and finding solutions, allowed on-the-spot changes for clients, and accelerated the company’s business capabilities.

truestar

Toshikuni Fuji

Senior Director and CBDO