Case Study: mobile.de achieves rapid, scalable automotive market insights with Tableau Software

mobile.de and Tableau Software together create an Automotive Intelligence Platform

mobile.de, Germany’s leading online vehicle marketplace, faced a growing analytics bottleneck: despite roughly 7 million visitors per month and annual transaction volumes in the double-digit billions, market analyses were done manually in Excel, requiring 0.5–5 workdays per request and lengthy correction loops. The company needed faster, scalable insights to help dealers and manufacturers set prices and stimulate demand.

In collaboration with M2. technology & project consulting GmbH, mobile.de implemented a Tableau-based Automotive Intelligence Platform that delivers interactive, easy-to-use, and scalable reporting. The new platform cut analysis time from days to hours, lets analysts change parameters in minutes, enabled new data products and a new business segment, and now provides manufacturers with quick, actionable market insights (manufacturer usage is currently about 100 views per month).

Mobile.de

Christian Maas

Head Of Communications