Case Study: Mindshare achieves rapid, interactive multi-source data visualizations to impress clients with Tableau Software

Mindshare - Customer Success Story

Mindshare, a global media network of nearly 6,000 people across 82 countries, faced the challenge of combining disparate offline and online data—media spend, web traffic, social mentions, call center activity and sales—into clear, actionable insights for clients. Clients expected simple reports, but Mindshare needed interactive, visual analysis that could demonstrate ROI, regional patterns and customer journeys in a compelling way.

By adopting Tableau, Mindshare quickly built interactive dashboards that blend multiple data sources and scale to millions of rows, from store sales maps to a widely praised London bus-route visualization and a TV→web→call-center customer-journey dashboard. The tool cut analysis time dramatically (from hours to minutes), improved pitch and client engagement, unified visualization practices across teams, and made it possible to deliver richer, web-based analytics at scale.

Mindshare

Mark Bulling

Business Director