Case Study: MillerCoors achieves faster market insights and increased retail sales with Tableau Software

MillerCoors discovers sales opportunities, selling more product to retailers with Tableau Online

MillerCoors, a Molson Coors company behind brands like Miller, Coors and Blue Moon, needed a faster, more reliable way for its largely mobile retail sales force to access and act on sales data. The team relied on multiple inconsistent Excel reports and time‑consuming manual extraction, which made it difficult to prepare for retailer meetings, spot the best sales opportunities, and differentiate their reps in competitive on‑premise conversations.

MillerCoors deployed Tableau Online as a cloud, mobile-ready solution and scaled from pilot to enterprise in 90 days, rolling dashboards out to about 300 salespeople. The platform created one source of truth, lets reps pull custom sales reports in about 15 minutes, and enables data-driven conversations with retailers—boosting visibility into opportunities, improving collaboration and competition across the team, strengthening retailer relationships, and driving increased product sales.

MillerCoors

Jim Webb

Director of Customer Solutions Operations