Case Study: Metro Holdings achieves rapid, data-driven retail insights—cutting report time from weeks to seconds with Tableau Software

Metro sees the detail in retail with Tableau

Metro, a Singaporean department‑store chain under Metro Holdings, faced rising retail competition and fragmented, terabytes‑scale data from multiple sources that was slow and laborious to analyze. Relying on spreadsheets and IT‑generated reports created bottlenecks and delayed insights, preventing rapid, data‑driven decisions on customer behavior, inventory and store operations.

By implementing Tableau on a centralized data bank and rolling out nine dashboards, Metro cut reporting time from weeks to seconds and empowered executives and frontline staff to self‑serve analytics. The result: targeted promotions, smarter inventory buying (e.g., reducing overstock by adjusting shoe-size assortments), optimized staffing and floor layouts, lower costs and higher sales — a change significant enough that Metro plans to extend analytics to its Indonesian stores.

Metro Holdings

Erwin Oei

Head Business Analytics, Customer Relationship Management (CRM) and Merchandise Controller