Case Study: Measured accelerates product experiences 10–20x and optimizes D2C media investments with Tableau Software

Measured informs smarter D2C media investments with Tableau Online

Measured is a California-based analytics platform that helps direct-to-consumer (D2C) brands measure the true incremental impact of paid media across online and offline channels. Faced with the inefficiencies of bespoke UIs and manual Excel reporting—slow to build, disconnected from source data, and hard to customize—Measured needed a way to deliver client-specific insights quickly and integrate into each brand’s existing workflows.

Measured built embedded, customizable dashboards on Tableau Online, enabling product experiences 10–20x faster than traditional UI development and letting clients spin up bespoke views in hours. The approach improved adoption and decision-making across 25+ brands; for example, Johnny Was doubled its online business in 18 months, increased marketing spend 177% while improving net-profit efficiency by 24% (with an 84% YoY efficiency gain in its best month).

Measured

Madan Bharadwaj

Chief Technology Officer