Case Study: Marketing agency Tinuiti centralizes 100+ marketing data sources and cuts data-prep time 60% with Tableau Software

Marketing agency Tinuiti centralizes 100+ data sources in Tableau Prep, scales marketing analytics for 500 clients

Tinuiti, North America’s largest independent performance-driven digital marketing agency managing more than $1 billion in ad spend for 500+ clients (including Tommy Bahama and Brooks Running), faced a fragmented marketing tech landscape with 100+ data sources. Manual ingestion and transformation processes created reporting bottlenecks—consuming roughly 156,000 hours annually—and prevented timely, near-real-time insights for client optimization.

Tinuiti implemented Tableau (including Tableau Prep and Prep Conductor) with ChannelMix and Amazon Redshift to centralize and automate 100+ sources into a single, scalable reporting pipeline. In under 14 months they cut data-prep time by 60%, launched templated and bespoke self-service dashboards, enabled faster budget allocation and campaign optimization, and added predictive forecasting to improve planning and client outcomes.

Tinuiti

Andrew Richardson

Vice President, Analytics and Marketing Science