Case Study: Maritime & Mercantile achieves increased accuracy and responsiveness with Tableau Software

Maritime & Mercantile - Customer Success Story

Maritime & Mercantile, a Dubai‑based importer, distributor and reseller of alcoholic beverages with almost a century in business, struggled with slow, manually intensive reporting that left data outdated before it could inform decisions. Complex, multi‑view datasets from ERP, retail and other systems were stitched together in spreadsheets, preventing timely analysis of sales, inventory, forecasting and customer performance.

By deploying Tableau across the organization—blending live data warehouse connections with extracts and enabling self‑service for roughly 100 users—Maritime & Mercantile now publishes interactive visualizations to management, customers and suppliers while securing access at the data level. The result: faster, more accurate decision‑making, improved forecasting and out‑of‑stock avoidance, stronger customer and supplier relationships, and a cultural shift from rows and columns to insight‑driven conversation.

Maritime & Mercantile

Evan Powell

Chief Information Officer