Case Study: Marico achieves deeper operational insights with Tableau Software

Marico Drives Enhanced Insights for its Operations

Marico, one of India’s leading consumer products and services companies, struggled with manually prepared daily sales reports that were static, inconsistent, and offered limited insight for senior management. The company needed a better way to analyze sales, customer, product, and inventory data across its operations, and it turned to Tableau Software and Tableau Server to create a more holistic business intelligence layer.

Tableau Software helped Marico replace manual reporting with standardized PDFs, interactive dashboards, and mobile-accessible reports updated with the latest data. Since implementing Tableau in 2013, Marico has created more than 40 reports and dashboards, saved about 5 to 20 man-hours per month per analytical report, and reduced BI costs from hundreds of thousands of dollars to tens of thousands, with no additional consultation or implementation costs.

Marico

Karan Shah

Business Analytics Manager