Case Study: Marchex achieves faster insights and better client performance with Tableau Software

Marchex - Customer Case Study

Marchex is a publicly traded mobile advertising technology company that measures inbound phone calls from mobile ads to give marketers better visibility into campaign performance. Handling roughly half a billion calls a year left them with fragmented data, slow ad‑hoc stitching, and limited cross‑team collaboration, making it hard to see the full picture and act quickly.

By adopting Tableau, Marchex streamlined data collection and analysis, enabling analysts to spend less time preparing datasets and more time generating insights that can be shared across teams. The clearer visualizations and collaboration features improved productivity and decision‑making, producing measurable returns and better client performance.

Marchex

Pete Christothoulou

Chief Executive Officer