Case Study: Eveready Industries achieves 526% ROI in 6 months with Tableau Software

Manufacturer, Eveready Industries achieves over 500% ROI in six months with Tableau

Eveready Industries India Ltd., the B.M. Khaitan Group flagship and India’s leading dry-cell battery and flashlight maker (about 46% and 85% market share respectively and the world’s third‑largest carbon zinc producer), faced fragmented data across Oracle, supply‑chain, Salesforce and Excel systems—about 3 TB in all—and limited ability to get fast, actionable insights for sales, supply chain, finance and operations.

By deploying Tableau to centralize reporting and share secure dashboards via Tableau Server, Eveready gave 52 salespeople and cross‑functional teams real‑time views of sales, inventory, shipments, production and cash‑flow trends. The rollout improved decision speed and collaboration, drove higher sales and delivered a 526% return on investment within six months.

Eveready

Arup Choudhury

Chief Information Officer