Case Study: Magnum Group achieves improved shelf placement decisions and a new store concept rollout with Tableau Software

Magnum Group improves shelf placement decisions with Tableau

The Magnum Group is the leading pharmaceutical wholesaler and retailer in the Baltics, operating roughly 200 company-owned and franchised pharmacies. Intense competition for limited, expensive premium shelf space in Estonia — combined with no BI team or data warehouse — meant placement and layout decisions were centralized in senior management and opportunities to improve merchandising were being missed.

Magnum implemented Tableau to blend sales and profitability data with shelf-layout specs (CSV/Excel extracts) and built interactive dashboards to spot trends and differences across stores. The analysis led to a major pharmacy renovation and a new store concept now rolling out in Estonia and Latvia, improved shelf-space decisions, and wider, democratized access to data as employees have become internal Tableau analysts.

Magnum Group

Alo Arro

Business Development Project Manager