Case Study: Lucky Voice achieves complete return on investment in weeks with Tableau Software

Lucky Voice Recoups Tableau Visual Analytics Investment in Weeks

Lucky Voice, a U.K. operator of private karaoke bars, an online karaoke service and pay-as-you-go solutions, faced growing demand for real-time, detailed reporting as the business scaled. Reliant on an outmoded booking system and heavy developer time spent producing reports, the company needed an affordable, easy-to-use analytics solution to give fast operational insight across bookings, sales and song popularity.

Lucky Voice standardized on Tableau (with SQL Server), deploying in one day and delivering live, interactive dashboards that answered operational questions instantly. The solution freed developers to build new revenue-generating services, enabled staff-led incentives that boosted bar food and drink sales, and paid for itself within weeks. It also democratized decision making across the business and generated high-value publicity—one Tableau query revealed a New Year’s song trend that earned the company international press worth hundreds of thousands in free promotion.

Lucky Voice

Nick Thistleton

Managing Director