Case Study: Liverpool Football Club achieves goal-scoring insights with Tableau Software

Liverpool Football Club - Customer Case Study

Tableau spotlights grassroots analyst Lee Mooney — a visual analytics manager and lifelong Liverpool fan — who faced a common football-data challenge: clubs needed actionable, data-driven insight into goal scoring but lacked budgets and access to proprietary datasets. Lee set out to prove that freely available public data, when combined and visualized intelligently, could surface valuable scouting and performance signals.

By using Tableau Public to synthesize and visualize public football data, Lee produced interactive analyses that identified undervalued goal scorers and other practical insights. His work went viral, earned a Forbes mention, drew interest from clubs and data providers, and showed that clear visualization and creative use of open data can deliver high-impact results without large resources.

Liverpool Football Club

Lee Mooney

Grassroots Football Analyst