Case Study: LinkedIn empowers 90% of its sales team and reduces customer churn with Tableau Software

LinkedIn empowers thousands of salespeople with Tableau, reducing customer churn

LinkedIn, the world’s largest professional network with over 467 million users, faced a scaling challenge: sales and customer data lived across internal databases, Google Analytics, Salesforce and third‑party tools, leaving one analyst to service 500+ reps and a reporting queue of up to six months. The business needed a scalable, self‑service way to give sales timely visibility into customer health and performance.

The team centralized petabytes of data in Tableau Server and embedded interactive dashboards in an internal analytics portal, “Merlin,” enabling weekly use by as many as 90% of LinkedIn’s sales force. With self‑service dashboards and predictive churn models, sales can proactively engage at‑risk or high‑usage customers, improving customer engagement, reducing churn risk and driving increased revenue.

LinkedIn

Michael Li

Senior Director of Business Analytics