Case Study: Lift12 achieves 30-minute data analysis and rapid Southeast Asia expansion with Tableau Software

Lift12 makes data fashionable with Tableau

Lift12 is a Singapore-based fashion startup that runs like an internet company, using social media and data analytics to drive design and inventory decisions. With eight employees across Singapore and China, the brand collected over 17 GB of data from purchases, social channels and trend sources but was slowed by disparate formats and a two-week analysis cycle—too slow for fast-moving fashion.

By adopting Tableau Desktop’s drag-and-drop analytics, Lift12 consolidated multiple data formats into one platform and cut analysis time from two weeks to about 30 minutes. The faster insights enabled personalized offerings, tighter inventory control (reducing excess stock), quicker delivery and higher sales, and helped the company expand into five Southeast Asian markets within months.

Lift12

Andrew Wolf

Co-Founder and Creative Director