Case Study: La Poste achieves optimized mail delivery and data-driven operations with Tableau Software

La Poste delivers better processes with data

La Poste, France’s national mail service, handles over 12 billion items a year, generating some 25–26 billion event traces. The challenge was turning this vast, production-focused data into actionable insight across functions—from operations and route planning to sales, marketing, finance, and safety—so inefficiencies, route issues, and cost drivers could be identified and addressed.

By deploying Tableau for fast, visual analysis and mapping, La Poste was able to spot outliers, track traffic at the address level, and clarify trends in delivery routes and transport networks. Executives quickly recognized the value, making Tableau the company’s preferred BI solution and enabling the organization to scale insights from prototypes to hundreds or thousands of users, improving process optimization, cost visibility, and cross-functional digitalization.

La Poste

Laurent Dabbagh

Director of Innovation and Operational Performance