Case Study: Kreditech achieves faster analytics and reduced acquisition costs with Tableau Software

Kreditech accelerates complex analyses and cuts acquisition costs with Tableau

Kreditech Group, a Hamburg-based fintech with about 200 employees from 40 countries and subsidiaries in nine markets, uses big data and complex algorithms to assess consumer credit and offer high‑risk lending and other financial products. The company struggled with slow, limited BI (previously using Cognos) and no functioning data warehouse, which hampered fast, visible analysis for management and marketing channel optimization.

Kreditech implemented Tableau across BI, data science and individual business users, connecting diverse sources (Postgres, MongoDB, non‑relational stores and external inputs) for real‑time reporting. The intuitive, fast analytics have accelerated complex analyses, revealed previously invisible insights, and materially lowered cost‑per‑acquisition in marketing — prompting plans to expand Tableau company‑wide.

Kreditech

Sebastian Ranzinger

Head of Business Intelligence