Case Study: Jonny Fresh achieves logistical efficiency and optimized marketing with Tableau Software

Jonny Fresh increases logistical efficiency and optimizes marketing strategy with Tableau

Jonny Fresh is an online textile‑cleaning service serving private and business customers across major German‑speaking cities. Rapid growth exposed the limits of Excel-based reporting on their MySQL data: teams needed real‑time, geo‑aware analysis to manage complex logistics and to better understand customer and marketing performance.

Working with Tableau and partner Woodmark, Jonny Fresh deployed Tableau Online and a suite of dashboards (live within two days) to enable detailed geo‑mapping, postcode‑level routing and multi‑source marketing analytics. The new insights let them optimize routes and costs, target marketing by region and channel, and increase revenue, customer loyalty and overall profitability.

Jonny Fresh

Isabel Zani

Marketing Manager