Case Study: Jet2 achieves faster insights and cross-team collaboration with Tableau Software

Jet2 fulfills customer needs with help from Tableau

Jet2, a British leisure airline that also sells holiday packages, needed better visibility into its data—particularly hotel partnerships and revenue—because the business relied on Excel pivot tables that were slow, hard to share and often produced solutions that didn’t match users’ needs. The company struggled to see existing hotel contracts and understand how they mapped to customer demand, limiting its ability to plan and collaborate across teams.

By rolling out Tableau, Jet2 gained clear, controlled access to previously hard-to-reach data, enabling faster insight into contracts and customer trends. The revenue team had a “eureka” moment on first exposure, and across departments Tableau has driven better collaboration, higher productivity, consistent reporting and a fundamental change in how the company analyzes and acts on data.

Jet2

Andrew Aucott

General Manager of Business Intelligence