Case Study: IsCool achieves four‑fold revenue growth and 23% higher player engagement with Tableau Software

IsCool Grows Revenues Four-Fold in Five Years with Tableau Software

IsCool Entertainment is a Paris-based leader in European social gaming, connecting millions of players through titles like IsCool, Stars Connect, and Temple Of Mahjong. As gaming data grew to 18 million user-generated actions per day, the company’s legacy BI tools were slow and inflexible, delaying insights for game design, user engagement and monetization decisions.

IsCool standardized on Tableau for real-time visual analytics and Actian Vectorwise for fast, cost-effective data processing, enabling reports in minutes instead of weeks and immediate action on player behavior. The result: a four-fold revenue increase (from $3M to $13.2M over five years), a 23% rise in player engagement, and about $10,000 annual savings in hardware costs, while managers and designers gain faster, more effective decision-making.

IsCool

Gaelle Periat

Data Manager