Case Study: iProperty.com achieves market intelligence from 1.5M daily data points with Tableau Software

iProperty transforms 1.5 million data points a day into market intelligence

iProperty.com, an Asia-Pacific property portal with over 4 million monthly visitors, was sitting on eight years of data—about 1.5 million data points a day—but its small analytics team struggled to extract value. Early efforts with Excel and Power Map required time-consuming manual work, produced uninspiring charts, and didn’t let customers interact with the data.

The team adopted Tableau to connect directly to SQL Server, Google Analytics and BigQuery, author interactive dashboards and publish them for customers and internal teams. With a six-person analytics team they produced 100+ visualizations in six months, launched Agent Analytics as a value-added service, improved customer engagement and sales conversations, and sparked broader Tableau adoption and a stronger data-driven culture across the company.

iProperty.com

Harmit Singh

Chief Information Officer