Case Study: Intro Group achieves rapid, global data-driven decision-making with Tableau Software

Intro Group uses Tableau in multiple industries, on a global scale

Intro Group is a multi‑industry, family‑owned firm active in fashion retail, travel and transportation (including airlines and hotels), real estate, investments, interim management, and advisory services. When starting up or turning around companies they need rapid, detailed insight into commercial and operational data—such as passenger behavior and booking patterns—and must provide global teams with localized, timely reporting to replace slow legacy systems and enable fast decision‑making.

They use Tableau Desktop and Tableau Server to integrate existing data sources within minutes, ingest daily reservation feeds, and localize workbooks for analysts worldwide. The fast development cycle, multi‑language support, and collaborative dashboards let teams spot drivers and patterns, monitor actions, and accelerate decisions—making Tableau a strong contributor to the success of their projects.