Case Study: InTouch Data achieves strategic, interactive hotel data insights with Tableau Software

InTouch Data makes sense of hotel transaction data

InTouch Data provides SaaS and tactical solutions to major hotel brands (including Accor, IHG, Shangri‑La and others) that generate massive, transaction‑level data from property management systems. The company’s challenge was to source, standardize and surface diverse PMS data—historically trapped in Excel spreadsheets—so hoteliers could move from static reports to actionable analytics and personalized guest insights.

InTouch built a PMS Extract to pull and re‑engineer hotel data and load it into Tableau, then delivers interactive dashboards via Tableau Server. This replaced manual spreadsheets with easy “flick a switch” visualizations that let clients slice and dice guest transactions and segments, enabling faster insights, more creative analysis and targeted guest communications—transforming how hotels use their data.

Intouch Data

Peter Johnson

Chief Executive Officer